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“If you double the number of experiments you do per year, you’re going to double your inventiveness.”
— Jeff Bezos
The Real Meaning of This Inventiveness Quote
In this quote Jeff Bezos, the founder of Amazon, shares a powerful secret to creativity and business growth: experimentation fuels inventiveness. This quote teaches that the more you try, test, and experiment, the more ideas and solutions you generate.
Just like Amazon constantly tests new products, services, and processes, each experiment helps build innovation skills.
For young entrepreneurs and investors, this means taking action matters more than just planning. Inventiveness does not come by waiting. It grows when you fail fast, learn quickly, and try again. Consistently experimenting increases your ability to solve problems, spot opportunities, and grow wealth.
(Source: Jeff Bezos, multiple interviews and speeches on innovation and experimentation)
Real-Life Example
Startups often test multiple marketing strategies to find the most effective approach — increasing creativity and business success.
My Opinion
I think experimenting, even if some ideas fail, is the fastest way to create new opportunities and build wealth. Playing safe limits growth and creativity.
Lesson
Entrepreneurs and investors must test ideas consistently. Real innovation comes from action, learning, and iteration, not just planning.
Related Quotes
“Innovation distinguishes between a leader and a follower.” — Steve Jobs
“The best way to predict the future is to invent it.” — Alan Kay
“Failure is simply the opportunity to begin again, this time more intelligently.” — Henry Ford
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